Eight Media Maker specialists have identified common mistakes that hinder the development of brands and talk about the most unobvious ones.
PR mistakes are expensive, and press conferences and advertising publications hide deep analytics and work with public opinion.
Eight Media Maker is one of the leading agencies in Uzbekistan that has gained recognition in the field of SMM and PR. In a short time, the agency has implemented more than 50 large-scale projects and cooperates with such well-known brands as TBC Bank, Agrobank, Korzinka, Roodell and Oriflame.
In the age of social media, every comment can go viral, especially if it's negative. For many companies, it seems that simply deleting a comment will solve the problem, which no one will notice. But such an action causes distrust among the audience, which sees that the brand is not ready for open feedback. By trying to "silence" the problem, the company can only increase the negative, which undermines its reputation.
Instead of removing, Eight Media Maker recommends that customers build a system for dealing with negativity. The brand must clearly understand how to respond to negativity, in what situation it is enough to answer in the comments, and when the client's dissatisfaction should be taken as the basis of a new PR campaign. Evaluate all possible outcomes help agency specialists who develop a response strategy and tone of communication. If the team notices that the negative comment is not an isolated case, the client is invited to get in touch with the audience in order to resolve the outrage without reputational losses.
Often brands publish PR materials in the media and Telegram channels, relying on the number of readers and the popularity of the media, without thinking how much the audience of these sites coincides with their target. As a result, advertising or PR publication can go unnoticed, since it does not reach those who are really interested in the product. This leads to a drain on the budget and a decrease in the effectiveness of campaigns.
Eight Media Maker analyzes the target audience and selects the sites on which it is present. The agency's database has over 800 sites. If the brand is aimed at a young audience active in social networks, instead of traditional media, it is recommended to publish advertisements from bloggers or post on Telegram channels with specific topics. This approach increases reach and improves brand perception among interested users.
Recently, cases of violations in PR materials have become more frequent. In Uzbekistan, there are laws "On Advertising" and "On Protection of Consumer Rights," according to which it is not worth using such wording as "best," "number one," or any promises that can mislead the consumer. Some companies, trying to stand out, resort to exaggeration, which leads to litigation and fines. But worse than financial losses is that once deceived, the audience loses confidence in the brand for a long time.
The Eight Media Maker team also encountered such errors in their work. This experience was the reason to study all the nuances of the legislation more deeply in order to avoid this in the future. This summer, some banks were fined for violating the law "On Advertising" and "On Consumer Protection." Frequent violation: omission of product information in advertising and misleading.
The Eight Media Maker team followed and studied each case in detail. Experts check each advertising text for compliance with the law, excluding subjective wording and focusing on measurable achievements. For example, instead of declaring "the best product on the market," it is recommended to indicate specific data: the percentage of positive reviews, the number of sales or unique characteristics of the product, confirmed by facts.
Every self-respecting company has launched a promotion or competition at least once. Undoubtedly, this is an effective tool for achieving PR goals. But in practice, the competition turns into a mess. You can still cope with uploading participant data and holding a draw without strong reputational losses, but the lack of a public offer about the competition can lead to tangible problems. Without an offer, a promotion can be invalidated, creating risks for the brand and reducing audience confidence, especially if there are misunderstandings with terms or prizes.
In advertising posts in support of contests, only the basic conditions of the draw are often indicated, omitting boring and tedious legal nuances, for example, the processing of personal data. Eight Media Maker develops legally competent offers for clients, taking into account all the subtleties of holding competitions in a particular area.
Many employees of companies do not always manage to find the right approach to journalists or bloggers. Yes, and in general, you have to develop a database of contacts from scratch, study the indicators of the sites, which is better to delegate to PR agencies.
Eight Media Maker fully undertakes interaction with bloggers and the media. Also, agency specialists can prepare the company's management before the interview. For example, if a brand has to be interviewed, the PR team provides a list of 100 possible questions and helps to confidently answer them.
Some brands conduct PR campaigns without tracking the activity of competitors, which leads to a repetition of their ideas and the choice of the same platforms for publications. As a result, the budget is wasted, and the brand loses its uniqueness and becomes less visible.
Eight Media Maker actively studies the actions of competitors and offers suitable formats and platforms for publications. For example, if competitors actively use press releases, the agency can offer the client an exclusive interview format or case stage to stand out. This approach helps to create an original image and effectively use the budget.
Coordination and timeliness are essential to successful PR campaigns. In practice, we often come across that brands choose slots in the media at inconvenient times, for example, at 9 am, when everyone rushes to work, tunes in for the day and certainly does not delve into advertising publications on Telegram channels.
The task of the Eight Media Maker team is not only to check the text of advertising posts, but also to be sure that all the information provided is true. The agency also selects the optimal time for publications so that the campaign reaches the greatest coverage.
A common mistake: hire a PR agency, but not listen to the recommendations of specialists. Unfortunately, many brands consider outsourced PRs only as performers, continuing to act only at their discretion, ignoring advice. In this case, the effectiveness of cooperation is reduced, and the likelihood of positive changes is minimal.
Eight Media Maker works closely with the client and shows how a professional approach saves resources and achieves better results. The team is responsible for PR campaigns from idea to implementation, working through all the promotion steps.
Launching a PR campaign and not tracking metrics means not understanding and recording its results. Non-analysis brands miss opportunities to adjust and improve campaigns. PR analytics plays a key role in developing and implementing strategies.
Eight Media Maker conducts in-depth analysis, including engagement metrics, audience response quality, and coverage of the right segments. For example, we assess how PR activities have improved brand reputation and affected customer loyalty.
Sometimes brands focus on immediate results and launch individual PR promotions without a long-term strategy. This leads to blurring of the image and inefficient consumption of resources, since the brand does not form a single recognizable image among the audience.
Eight Media Maker develops long-term PR strategies for clients, where each promotion and publication is associated with a common goal and a well-thought-out communication line. So, the brand builds a stable, understandable and consistent interaction